Our story

A message from the owners:


Ride By Instinct has been a dream of ours for years, and the beginning of 2017 has seen it become a reality. The untimely terminal illness of a young and close acquaintance made us realise the time to pursue our dream is now; our motto “Live life now & to the fullest” is in tribute to all facing the same faith and their loved ones.


We are both passionate mountain biking enthusiasts and are highly active within the South East Queensland riding community. To give back to the community we cherish - our goal is to provide fellow riders with the opportunity to choose from a diverse range of products, regardless of riding discipline.


​Live life now & to the fullest, pursue your dreams and follow your heart. If you have a question for us, please drop a line. We look forward to any questions and a chance to meet more avid adventurers!


About the company


Distributor & re-seller of unique mountain biking brands for Australian and New Zealand riders


Our goal is to provide the southern hemisphere with some of the Europe's unique designed and engineered mountain biking products.


We strive to bring you the less common brands which we are familiar with, and would love to have, but isn't available in Australia or New Zealand. We like to call these "Under Dog Brands". 

We will also bring you some of the bigger and well-known brands which are crazy enough not accessible in our part of the world neither.

So far we can confirm that German engineered Reverse Components, Propain Bikes and CTM Bikes, Magura, Schwalbe and Chicken Line are on board and there are more to follow pretty soon... STAY TUNED!!



Terms & conditions

Can I shop with Ride By Instinct as a Consumer?

Yes!, In some cases we might forward you to one of our

re-sellers in your area.

Can I become a re-seller of your brands?

Yes!, Contact us for more information and re-seller program.

International delivery?

Yes!, But only to Australia and New Zealand.


How do I order?

Just shop online as usual. If you are unsure about anything, just let us know and we can arrange it for you.

Note: +2% surcharge applies on online payments exceeding $1000, or just use the offline payment method.

What is the delivery time?

In general (Australian stock) you will receive your order within 4 business days. In some cases (European stock) a back-order can take up to 21 days.

Note: Propain Bikes has a delivery time of 6 to 7 weeks. 


How much is the shipping cost?

Standard shipping applies on all orders. For bikes and frames the international shipping cost of $350 is mandatory.

How do I return/refund an item?

You will be given a return form and address after contacting us via contact form.

What is your returns/refund policy?

- Returned/refunded within 14 days after receiving the item at your cost. In some cases we are able to arrange pick up or drop off location free of charge.

Items must be:

  • Unused, no sign of installation, wear or damage

  • In original packaging and condition (tags included) 

  • Being returned within 14 days after receiving the items

When item is returned according to policy, you will be refunded immediately (excluding shipping cost).

- You can apply for a full refund or repair when a product is faulty or damaged (upon arrival), in line with the Australian Consumer Rights.

- NOTE: Bikes and frames cannot be returned or refunded as they are custom built to your preference/order. If a bike or frame is damaged or faulty upon arrival, repair or replacement will be organised with the manufacturer or the shipping company. In some cases exceptions are made. In a case of an exception refund charges will apply depending on the exchange rates. The exchange rate cost can only be calculated after the refund has been processed.

What is your privacy policy?

The information we gather from you is mainly for warranty purposes. Your information is not shared with anyone else, in any case. Your contact detail is only used to keep you updated on your recent order. We do send an occasional emailing (less than 10 a year) using your email address. Let us know if you want to opt-out. 

What is your security policy?

We  do what ever we can to keep your information secured. Your personal information is stored electronically on secured servers using firewalls, encryption, anti-virus software and filters. 

We do not store credit card information, we securely submit credit card information to our bank for processing.


Our brands

  • Distributor / Re-seller: Reverse Components
  • International Partner / Dealer: Propain Bikes
  • Dealer: Chicken Line
  • Dealer: Puls Wear
  • Dealer: VEE Tyre Co
  • Dealer: Schwalbe Tyres
PulsWear Logo.jpg
VeeTireCo Logo.jpg
Chicken Line Clothing Logo.jpg